Drawing on over 15 years of experience in the Managed Security Service Provider (MSSP) field, this course offers an in-depth exploration of how to establish and scale a successful MSSP business. Participants will gain valuable insights into structuring an organization around core security principles, developing tailored service packages, and employing effective marketing and sales strategies within the cybersecurity sector.

You will also learn how to deliver high-quality services that foster long-term client relationships and loyalty, positioning your MSSP for sustained success in a competitive marketplace.

Why you should attend

This course is a unique opportunity to learn from an expert with extensive hands-on experience in the MSSP industry.

You will come away with practical solutions and actionable strategies to differentiate your business, attract new clients, and retain existing ones. 

Additionally, you will develop advanced sales techniques specific to the cybersecurity domain and learn how to manage risks effectively to ensure your clients’ security needs are met.

What you will learn

This comprehensive course covers a variety of essential topics designed to equip you with the knowledge and skills needed to excel in the MSSP business:

1. Introduction & MSSP Overview:
   • Understand the fundamentals of the MSSP business model and its importance in the cybersecurity landscape.
   • Explore the current market trends and challenges faced by MSSPs.
2. Building a Security-First Organization:
   • Learn how to structure your organization with security principles at the forefront.
   • Identify best practices for creating a security-centric culture within your team.
3. Defining Your Business Model:
   • Explore different business models and identify which is best suited for your MSSP.
   • Discuss the importance of aligning your model with your target market.
4. Operational Efficiency and Scalability:
   • Discover strategies for optimizing operations to improve efficiency.
   • Learn how to scale your services effectively without sacrificing quality.
5. Hiring for Success:
   • Understand the key qualities and skills to look for when building your cybersecurity team.
   • Learn about team structures and roles necessary for a successful MSSP.
6. Service Packaging for MSSPs:
   • Gain insights into creating service packages focused on risk mitigation.
   • Explore how to develop clear service tiers that cater to varying levels of security needs.
7. Pricing Strategies:
   • Learn how to set competitive pricing models that reflect the value of your services.
   • Discuss factors to consider when pricing your offerings.
8. Effective Cybersecurity Marketing & Sales:
   • Craft compelling marketing messages that resonate with businesses facing cybersecurity threats.
   • Learn to build a one-page marketing plan that effectively communicates your value proposition.
9. The Customer Journey for an MSSP:
   • Understand the stages of the customer journey and how to optimize each touchpoint.
   • Explore effective cybersecurity sales processes and techniques for engaging potential clients.
10. Handling Objections and Closing Deals:
    • Develop skills for addressing common objections in cybersecurity sales.
    • Learn closing techniques that convert prospects into long-term clients.
11. Contract Negotiation Best Practices:
    • Gain insights into negotiating contracts that benefit both parties.
    • Learn how to protect your business interests while ensuring client satisfaction.
12. Value Delivery – Enhancing Long-Term Customer Experience and Retention:
    • Focus on delivering value that enhances the customer experience.
    • Understand how to implement strategies that improve client retention.
13. A Focus on People & Processes:
    • Explore the importance of aligning your team and processes with business goals.
    • Learn about automating security processes and incident response to increase efficiency.
14. Structuring Your Business for the Infinite Game:
    • Understand the concept of the Infinite Game and how it applies to long-term business strategy.
    • Explore methods for fostering continuous growth and adaptation.
15. Focusing on Quality:
    • Learn to prioritize quality in service delivery and operational processes.
    • Explore tools like RACI charts, OKRs, and CFRs to enhance organizational effectiveness.
16. Resources & Wrap-Up:
    • Receive additional resources and materials to support your ongoing learning.
    • Engage in a wrap-up session to consolidate your understanding and address any final questions.