#BUSINESS: MSSP fundamentals – building and managing a cybersecurity business

Based on over 15 years of the trainer’s experience in the MSP/MSSP field, this course provides a comprehensive perspective on how a Managed Security Service Provider (MSSP) can build and scale its business. 

You will learn how to structure the organization on security principles, create customized service packages, and implement effective marketing and sales techniques in the cybersecurity domain. Additionally, we will explore how MSSPs can deliver high-quality services for long-term client retention.

Why you should attend

Drawing from direct experience, this course provides practical solutions and useful strategies for developing a competitive MSSP business. 

You will learn how to attract new clients, effectively protect existing clients, and deliver top-notch security services.

 You will gain advanced sales skills in the cybersecurity field and learn how to manage risks efficiently, ensuring long-term client retention.

What you will learn

  • Introduction & MSSP Overview
  • Building a Security-First Organization
    • Defining your Business Model
    • Operational efficiency and scalability
    • Hiring for success 
    • Team structure and roles
  • Service Packaging for MSSPs
    • Creating service packages based on risk mitigation
    • Creating clear tiers that address different levels of security needs
    • Pricing strategies 
  • Effective Cybersecurity Marketing & Sales
    • Crafting messages that resonate with business facing cybersecurity threats
    • Building your 1-page marketing plan
    • The Customer Journey for an MSSP
    • Cybersecurity Sales process and techniques
    • Handling objections and closing deals
    • Contract negotiation best practices
  • Value Delivery – enhancing long-term customer experience and retention
    • A focus on People & Processes
    • Automating security processes and incident response
    • Structuring your business for the Infinite Game
    • Focusing on Quality
    • RACI charts, OKRs and CFRs
  • Resources & wrap-up

Who is it for

The course is intended for IT professionals, cybersecurity managers, and technology entrepreneurs who wish to start or expand their business in the MSSP field. 

Participants should have a basic understanding of cybersecurity and a general awareness of the challenges organizations face in IT security.

Other information & prerequisites

    The course also includes open and interactive discussions, but participants will not need any pre-installed software. It is recommended to have a preferred method for taking notes (notebook, agenda, laptop, or digital devices) to jot down important information and ideas discussed during the course.

    • Language: ROMANIAN or ENGLISH
    • Duration: 8 hours
    • Minimum students: 13
    • Date: November 27th
    • Venue: To be announced
    • Price:
      • Before October 28th: 320 EURO + vat
      • After October 28th: 370 EURO + vat

    About the trainer

    TUDOR DAMIAN

    Cybersecurity & Cloud Advisor @ D3 Cyber

    An IT consultant with more than 20 years of industry experience, Tudor is a Certified Ethical Hacker, and a Microsoft Cloud and Datacenter Management MVP. His commitment to staying at the forefront of technology trends enables him to provide valuable guidance and support to organizations seeking to navigate the ever-changing IT landscape.

    FAQs

    Q: What happens if there aren’t enough participants?
    A: If we do not meet the minimum number of participants, you can either transfer to another workshop and pay or receive a refund for any difference in price, or opt for a full refund. You will be notified in advance and given options to choose what works best for you.

    Q: Are food and accommodation included in the price?
    A:
    The workshop price covers food. However, accommodation is not included, but we can recommend nearby options for your convenience.

    Q: Can I get a refund if I can’t attend after registering?
    A:
    Yes, full refunds are available up to 20 days before the workshop start date. However, if you cancel after that, we can offer only 50% of the price.

    Q: How and when will I receive the details about the location and prerequisites?
    A:
    You will receive an email with all the necessary details, including the workshop location, prerequisites, and schedule, at least one week before the event. If you have any immediate questions, feel free to reach out to us directly.